Bonnier Publications A/S publish magazines in Denmark, Norway, Sweden, Finland and Holland. All the magazines have websites, some of which are quite significant and have a large amount of traffic and reasonable revenue, while others are simple presentation sites. Altogether Bonnier Publications (BP) has more than 40 sites in five different languages.
For many years, BP has used the Java-based CMS Polopoly for all their sites, but this has not been optimal and especially programming the sites was far too slow, even for the smallest adjustments.
During the summer of 2008, BP decided that their CMS technology needed replacing to enable their editorial staff and sales departments to take full advantage of the Internet's dynamic potential. They chose Drupal CMS, and Peytz & Co. was appointed strategic partner and asked to handle the platform migration.